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                    产品设计 ->  家居家电 ->  缝纫机 产品类别

                    简单易用 Simple and convenient
                    150多年来{购彩中心app下载主词},无论是在全球繁华的大都市,还是在偏远的小山村,说起缝纫机,人们就会提起胜家{购彩中心app下载主词},胜家已是缝纫机的同义词{购彩中心app下载主词}。 美国胜家缝纫机可以说是全世界最受欢迎的家用产品之一。欧爱设计为盛家开发了一款家庭使用的缝纫机收到客户好评。

                    Since 1851, Whether it is in the bustling metropolis of the world Or in the small mountain village in remote, the name Singer has been synonymous with sewing. Sewing machine of Singer is one of the most popular house-used products in the world. Now Singer becomes OiOi Design's new customer, and OiOi Design COM. have designed a sewing machine for Singer and received his praise.



                    The Singer Brand   Singer holds a unique place in the sewing industry-past, present and future. The brand has over 150 years of history, is sold in over 190 countries worldwide. Singer is the inventor of the category. Consumers have a very positive attitude towards Singer. Worldwide, Singer is the leading name brand for sewing consumers today. Its unaided Brand awareness ranges at over 80%, aided awareness is over 90%.


                    Machines Today   As with many product categories, sewing machines have a tendency to look very similar: Choices have become driven by elements that are not the most important to the consumer: Stitch counts have been marketed as a key differentiating feature. In reality most sewers admit to using a very few all the time, and stitches only ranked 7 out of ten most important features to the sewer.
                    The most important items for consumers are: The right Feature Set; The Brand; Price and value .


                    What Consumers Want? By far, the largest consumer segment is the Young Learners; they are the biggest opportunity. Mechanical machines are right for them because: They offer the right feature set for them; Singer is the Brand they trust; These machines offer the right value for a price they can easily afford The Young Learner told us she wants: Ease of Use Through simple features I can understand; Reliability; To make fewer mistakes; Innovation That will make my task easier The Features That will enable my creativity Singer is the ideal brand, recalling the past they have known and loved, and fit for the present world they live in today.


                    Inspiration: A consumer-centric machine? Consumers want dials that are clearly marked, easy to grip, and effortless to operate. Consumers liked our design and said it looked clean, easy to understand and use. Error-free Threading, Fast, Easy, No Errors, Sure Fit  Bobbin, Top-loading: Easy to access, See-thru cover: You can see when it is running out One-fit load, impossible to load incorrectly. Over 70% of our panelists found these features important. Stay Bright LED A modern convenience that addresses the second-most asked for feature by consumers-- lighting that won’t burn out. One-Step Button Holer, Convenience of a tailor-fit buttonhole, Easy, seamless operation, One of the top three features most desired by sewers The best of old and new can be perfect formula for a brand with heritage that is updated for today. The Inspiration profile recalls the softer, more feminine lines distinctly remembered in the original Singer machines. It’s been updated with a contemporary look and feel. This design was preferred over conventional designs 2:1 by young learners and proficient sewers.


                    缝纫机效果图   Sewing machine design




                    家居家电  House appliances

                       缝纫机   Sewing machine

                          电饼铛   Electric baking pan

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